I currently lead copy & voice for all of Summersalt's channels, including site, email, print catalog, organic social, paid social and press. Additionally, I write all product descriptions and name new products and new colors (fun, right?). 

I collaborated with Summersalt's Art Director to concept & create a holiday campaign that uplifted Summersalt's values, celebrated our customers, highlighted our products — & cut through the holiday clutter.

Summersalt’s Summer 2021 campaign was a celebration of body positivity that featured 24 accomplished, diverse women of all ages. This was my first project with Summersalt. And while the "Every Body Is a Summersalt Body" concept is a reoccurring campaign, I was tasked with giving it a fresh feel and bringing it to life across all channels.